To build awareness of the idea “Sufficient Blood Supply 365 Days a Year”, Shanghai Blood Centre started “Claim Your Blood Donor Day” campaign

Data from Blood Centre shows that people usually donate blood during special occasions like anniversary, birthday or other memorable events. In actual fact, blood donation could be every day.

This mixed media commercial inspires people to claim a day out of 365 day as their blood donation day. Based on their personalities, hobbies or even their favourite season or the year, giving them a reason to do something good.

I co-directed this piece together with an animator and illustrator. We shot and drew frame by frame

What started as a small CSR campaign was adapted to nationwide campaign.