AJ XXXIV is one of the Jordan’s lightest game shoes ever made. We created an in store activation with different drills where consumers could test flight with the latest AJ XXXIV.

With motion camera and kinetic system setup around the store, players could jump and hang as long as they can with the latest pair of AJ XXXIV, the longer the hang time, the higher the score. With every participation, they will walk away with a slick photo of them hanging in the air and flaunt it on their social media.