I was very fortunate to have the opportunity to work on this piece of music video for Melo, a member of Higher Brothers under 88rising music label. It was an eye-opening experience working directly with a music artist, and having the creative freedom to explore the art direction based on the lyrics.

This piece was executed together with a long-time collaborator Winnie Chi. We executed this piece at the beginning of the pandemic when we were undergoing 14 days of quarantine in the hotel.

The music video was illustrated frame by frame with different styles of typography, from hand-drawn to computer graphics. We want the style of the music video to be raw and grungey, as Melo was well known for his humble origins and down-to-earth character. The music video tells the story of Melo, coming from a rural village in China and rising the stardom with his dedication.

Bonus, this personal project picked up One Show award, which gave me insomnia for a couple of days.